On air, covering streamer & creator merch

Practical guides for streamer & creator merch

Make and sell merch for your stream without buying stock: what to make, where to sell it, what to charge.

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esports merchpodcast merchinstagram shop vs linktreetwitch panel merch link

Start selling →

Twitch, YouTube, TikTok Shop, Discord and Kick: how each one sells merch, and which store to plug in.

Design your drop →

From a logo that works on a shirt to the launch checklist, step by step.

Price it and stay legal →

Pricing, taxes, trademarks and whether you need an LLC.

Tools

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Platform Finder

Answer 10 questions, get a ranked shortlist from 23 merch platforms scored on the same 30 criteria.

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Your first drop

  1. Step 1Idea10 Streamer Merch Ideas and Design Concepts Fans Actually Buy
  2. Step 2DesignHow to Design Streamer Merch That Actually Looks Pro
  3. Step 3PriceHow to Price Your Streamer Merch
  4. Step 4LaunchHow to Launch Your First Merch Drop: The Complete Guide
  5. Step 5AnnounceHow to Announce a Merch Drop Without Killing the Vibe

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Latest guides

36 live
A black esports jersey turned to show KESTREL 07 on the back and a charcoal hoodie with a small ring emblem, laid across a streaming desk lit by purple and teal LEDs.

Merch Ideas

Esports Merch: A Guide to What Fans Actually Buy

Trying to figure out what esports merch your fans will actually buy? We break down the essential items, the psychology behind fan purchases, and how to launch your first drop without risk.

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A black t-shirt printed with the words THE TACO ACCORDS in a heavy white block font lies flat on a podcasting desk surrounded by audio equipment in a dimly lit room.

Merch Ideas

Podcast Merch Ideas That Aren't Just Your Logo

Looking for podcast merch ideas that aren't just a boring logo? We'll show you how to find inside jokes and community moments to create merch your listeners will love.

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A creator sits at a cafe window table at night with her phone and laptop, showing off a hoodie and cap branded with the Midnight Broadcast logo.

Selling & Platforms

Instagram Shop vs. Linktree: Which Is Better for Streamer Merch?

Instagram Shop vs Linktree: which is better for your streamer merch? We break down the pros, cons, fees, and follower experience to help you choose the right tool.

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A man browsing a streamer's channel page on his phone, about to tap a panel labeled Merch, while sitting on a couch in a dimly lit living room.

How-To Guides

Twitch Panel Merch Link: How to Set One Up (& What to Avoid)

Learn how to set up a Twitch panel merch link that drives sales. Our step-by-step guide covers panel specs, common mistakes, and how to do it right.

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All 36 guides →